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How To Start a Bookkeeping Business in 2022 Step by Step

how to market virtual bookkeeping services

It costs money, you need to make sure you are targeting the right audience for your business, and you need to be able to convert those leads with a good sales process. Establish a Google business profile that will allow clients to rate and leave reviews of your business. It is free, easy and allows you to personalize the information shown about your business. Add necessary information such as your hours of operation and your contact information. These programs typically require a monthly or annual subscription, with a few levels that include different services. You can sign up based on your business needs and upgrade as you grow.

How many hours should a client bookkeeping take?

On average, maybe a small client would take five hours a month, a medium client would be 10 hours a month, and a large client would take 20 hours per month.

In that case, there are lots of digital marketing options that are free or very inexpensive but just take time and effort, such as social media or pitching to online publications. Using online accounting software is the cheapest option, but don’t forget to factor in the time you or an employee spends managing it. You end up missing out on services you need or upgrading to higher subscription levels and paying for services you don’t need so you can get your bases covered.

TL;DR: Sorting through online bookkeeping services

Once you have a long-term target set for how you want to start an accounting firm business, you’re going to work backward to create a 1-year plan for your full-time small business. For example, when I decided to start my own accounting firm, my purpose was to provide small local business owners with an easy, pain-free accounting & bookkeeping experience. Do you have a content marketing strategy for your business? Or do you just post blogs, videos, or social media posts when you have a few minutes? Learn how to build a quick and easy content marketing plan.

Is freelance bookkeeping profitable?

Is a bookkeeping business profitable? The good news is that bookkeepers can make a sizable income even with their ongoing monthly expenses.

Amazing blog, It was very informative and easy to understand. In pandemic time this is the best way to start a Bookkeeping Business in 2020. Also, you might want to follow my newsletter (/newsletter) as I’ll be releasing a course shortly on how to set your prices, which I’ll announce there.

How to Market a Mental Health Counseling Business

I hope you enjoyed my guide on how to start your own bookkeeping business, accounting firm, or CPA firm. Yes, to start a bookkeeping business you should know how the systems work. It is definitely beneficial to have prior experience working in a finance-related field so you can provide quality service to your clients. It’s easier to standardize your own accounting firm business if you build processes around one of them. The more you can standardize, the more streamlined your business model will be when you get clients.

  • I appreciate your primer on your innovative online project, we could use your financial expertise for some help.
  • A CPA is qualified to do much more complex accounting, which larger businesses might need.
  • We can segment the target market for bookkeeping services based on the size of the business, the stage of the business, and the type of the business.
  • Feel free to add and/or remove pages as you see fit if you think it will help you find clients.
  • I use a ton of others now and have used even a ton more in the past.

Outsourced bookkeeping services, like what we offer at Collective, combine the comprehensive service of hiring your own bookkeeper and the cost effectiveness of using automated software. Hiring a virtual bookkeeper is your most customizable option, because you’ll be able to bring on someone who works for your business and completes the tasks you need. That means this is also usually the most expensive way to do bookkeeping, even online. You’ll have to pay a contractor rate or employee wages, plus applicable taxes, to keep someone on your team. Online bookkeeping services are any kind of program, business or service provider that handles financial tracking in your business. They might also help with taxes and some legal stuff, depending on what kind of service you use. Managing finances as a small business owner can be complex and intimidating.

How to Succeed With Your Virtual Accounting or Bookkeeping Practice

Besides this, some service providers also alert clients regarding any suspicious or malicious transaction, inconsistency, etc. For bookkeeping services, this means turning to practical and effective digital marketing strategies. Online client acquisition channels can offer powerful ways to meet new clients and continue to grow a client roster over time.

  • Document management software – You and your clients will exchange a lot of information.
  • Plus, these profiles can serve as powerful word-of-mouth marketing.
  • Once you get into the network of piano teachers and learn that business really well, and, hopefully, your clients will suggest you to their friends for services.
  • Bench is one of the more expensive virtual bookkeeping services.
  • There are a ton of different recommendations out there for all the different billing methods.

It’s just as important to keep building relevant content and consistently updating your website, so search engines like Google and Bing decide it is a good and relevant website. Tell people about specials and promotions that you have going on. Many accounting professionals want to fill their schedules before tax season gets too crazy.

Identify your target audience

You should add Instagram and Youtube to your list as well. Don’t forget to also get your business listed on as many online business directories as possible. You might deliver an awesome service at a great price, but what if no one knows? Discover the different types of digital advertising so you can start using these powerful channels to grow your business. As a small business, there’s nothing better than free online advertising.

how to market virtual bookkeeping services

Nowadays, everything seems to happen in the cloud and jobs everywhere are going remote. Well, go ahead and add virtual bookkeeping to that list. With virtual bookkeeping, accountants can work with clients remotely whether they’re in the same state or across the country. Interested in learning more about what it takes to become a virtual bookkeeper?

How to Set up Your Virtual Accounting Firm

4) If you provide tax preparation services, they’re a great way to avoid a crazy tax season. With a productized service offering, you can smooth out your workload throughout the year to eliminate this from happening. As part of our goal to build our bookkeeper/accountant community, we have a bookkeeper directory virtual bookkeeping services that includes bookkeepers in every state who provide bookkeeping, payroll and tax services. Often, we have small business owners who are looking for a local bookkeeper in their area and we always refer them to our bookkeeper directory. Join our directory so that our 2 million-plus monthly readers can find you.

Nellie Akalp is an entrepreneur, small business expert, speaker, and mother of four amazing kids. As CEO of, she has helped more than half a million entrepreneurs launch their businesses. A passionate entrepreneur herself, Akalp is committed to helping others take the reigns and dive into small business ownership. With any business, there is some level of ongoing compliance. From filing and paying taxes on time to submitting annual reports to renewing licenses and permits, and more, it’s critical to know what you must do and by when. Fortunately, CorpNet has you covered on business compliance requirements.